BZ: The first time I opened your website I smiled . Because I Found it fun and colorful and reflected the idea of who you are : A life’s enthusiastic person.
To Your Customers you say that They’re not hiring a photographer, but also a new friend. For you,how much is important the Communication?
LB: Absolutely crucial! I want to work with couples who not only value what I do but that also trust me so I do a lot of work around setting expectations. I generally know that couples who enquire with me are a good fit because all of my communications are centered around putting off couples who aren’t a good fit. As a photographer the actual photography is only a small part of the service we provide so I focus heavily on communications and excellent customer care through out the rest of the process.
BZ: You are Posted by Rangefinder Magazine Among the 30 rising stars in 2016, and I read that you do this work for five years. What was your training? Who are the photographers [or artist] that inspire you?
LB: I’m totally self taught, although I have been on a lot of workshops along the way and I do focus quite heavily on my personal development through learning, development and the workshops I get to experience at SNAP Photography Festival which I run alongside my wedding photography business.
Being self taught meant the first few years were a pretty steep learning curve and I think you develop much more quickly as an artist if you receive mentorship and training from other photographers.
BZ: You have Made services in various parts of the world. Have you ever been in trouble? How do you prepare yourself to the trip and the work?
LB: I’ve never been in trouble because I only work in countries that I am legally allowed to work in. For me working without a visa is too much of a risk both for my couples and my business. I prepare for destination weddings by getting in a couple of days early and exploring the area. Outside of that I shoot in the same way I shoot any other wedding. I always try to establish a sense of place as part of my work anyway and I love shooting travel images for fun, so shooting destination work is a dream.
BZ: In your photos, we can see a really aware use of color. How much time you spend in research in your editing?
LB: I tend to search out colour and capture it in camera, rather than spending a lot of time on post production. That said I do enhance colours a little in post production but it’s only really a bit of a saturation boost, rather than anything more involved.
BZ: A Question that, unfortunately, i often ask to other woman photographers: do you think that We Women are disadvantaged compared to men in this profession?
LB: Well yes because we’re disadvantaged, generally, by society full stop. If you look at photography conference line ups for example women are under represented compared to male speakers and that’s something we’ve focussed heavily on when creating content for SNAP. I think photography competitions often tend to favour a very masculine style of shooting too. You don’t see fine art style wedding photographers winning competitions with their images as much as you see the contemporary documentary style, for example. On a personal level I shoot with my husband and people always assume he’s the lead photographer.
BZ: By photographer to photographer: as me, you have participated in various international competitions. I have noticed That unfortunately if you win something, you don’t have the same results (real visibility and of consequence new customers) compared to 2-3 years ago. Now, there are a lot of competitions, associations, blogs, and the customers loses in the chaos. What do you think about it? And, finally, what would you recommend an a couple looking for a wedding photographer?
LB: The market is hugely over saturated compared to a few years ago but I guess as established photographers we have to work a little bit harder to prove our value. Newer photographers don’t have the same level of experience and that’s one of the ways we can differentiate ourselves. I guess it’s all about being more targeted. People tend to be creatures of habit so will read the same blogs and magazines etc, so focussing on one or two platforms that you know your target client uses, and regularly sharing your work there, is probably better for building awareness than taking a scatter gun approach and trying to be everywhere.
For a couple looking for a wedding photographer, do your homework. Work out what style you’re looking for. Thoroughly go through the photographer’s blog and website. Arrange to have a chat with them to find out more about them and their approach. And finally remember that photography is one of the few things you’ll have as a lasting memory of the day, so it’s really worth prioritizing.
Laura Babb about Laura Babb: “I’m a UK based wedding photographer with a love of capturing colour and life and chaos and authenticity in a mostly documentary style.
I’ve been a full time photographer for just under five years, I regularly have work featured in the UK wedding press, I was one of Rangefinder Magazine’s 2016 30 Rising Stars and I run Snap Photography Festival. That all sounds a bit braggy so let me counter it by telling you I love Star Trek more than any normal person should. And power ballads. I’ve designed my business to perfectly attract clients who love colour and chaos as much as I do and when I’m not shooting weddings I love, love, love to travel and explore new places. I am also fond of glitter, wine and cheese.
Barbara Zanon (BZ) is a award winning italian wedding photographer and photojournalist, based in Venice, Italy. Member of Italian press Association.
web site: www.barbarazanon.com